Standing Sushi bar, Chalkboard on Clickability: New Media Marketing.
1.What is the name of the company and nature of the company business in the video?
Standing sushi bar. Basically a Sushi Restaurant.
2.What is the objectives of the Video?
The video mentions about what it takes to succeed in the new digital age and how small business can benefit from small, free mobile applications.
3.How does the company make use new media technology for improving business. (Give some examples that the business owner mentioned in the video)
The company makes use of a whole range of social media tools for online presence as well as advertising. However, online reviews can also help improve business. An example is hungrygowhere.com a food review site. On the site, the boss of the business mentioned that the restaurant topped the list versus other similar restaurants and it does give the restaurant a positive image.
4.Which are the social media that the company use, and what is the benefits of the social media that the company use?
- Twitter – used to monitor feedback. Notice that people tend to tweet during meals which makes it very real and happening. It is likable for its instantaneous feedback-like feature.
- Blog – used as a journal of experiences; used as a resource from self/for others.
- Facebook fanpage – used for information dissemination. Not exactly real time interactive though.
5.Who are the targeted audiences for the company? How does new social media benefits these targeted audiences?
The target audiences are the young and tech savvy. Indirect marketing can also happen and result in increased target audience scope. An example is that a non-twitter user might have heard from a friend who uses twitter about a promotion (that is only targeted at twitter users). So actually the ‘viral effect’ of twitter helped the business to disseminate to a larger audience/customer base.
6.What is Chalkboard, and how it works?
Chalkboard is a mobile and web advertising platform that makes it easy for business owners to communicate your daily specials, promotions and product launches to consumers around your establishment.
7.How does Chalkboard connects people?
This is how Chalkboard works:
- (1) Register your account and business location
- (2) Send your promotions via our web dashboard, SMS or Twitter
- (3) Consumers will see your promotions on various third party mobile apps and web publishers who we partner with in order to get your promotions in front of a large mobile audience.
8.What are the critical success factors for using Chalkboard application?
A substantial customer base as well as being able to provide useful analytic data.
9.What are the rules and trends for SME (Small Medium Enterprises) when using online social media technologies?
-Getting on social media is a must.-Don’t be discouraged by bad feedback as they are critique, respond well and potential customers would respect you-Don’t be afraid to try out new avenues for advertising. Online social marketing is the frontier.
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